# Off Retainer

> Personalised ads plans for Australian online stores (fashion and apparel, beauty and skincare, jewellery and accessories, home and lifestyle) on Shopify, WooCommerce, BigCommerce, Wix, Squarespace and Neto/Maropost: a Meta (Facebook and Instagram) ads plan, a Google Ads plan and a ChatGPT ads test plan. A free 3-minute quiz gives a free diagnosis and says which plans fit; plans cost A$149 for one plan, any two A$249, all three A$349 (any mix), incl. GST, with an optional monthly action list at A$49 a month incl. GST covering every plan the buyer owns. Owners run their own ads. Each plan runs in about 30 minutes a week or less; all three together, about an hour.

Key facts:
- What it is: a plan built from the business's own numbers (margin or customer value, budget, goal, platform, experience), not an agency service. Off Retainer does not run ads or need access to ad accounts.
- Why: Meta earns when advertisers spend, and its Opportunity score in Ads Manager rises when advertisers apply Meta's recommendations, not when their sales rise, and an auto-apply setting in Account overview can apply them automatically. AI chatbots mostly repeat Meta's published advice. Off Retainer plans are measured against the business's break-even point and its own sales, bookings or clients.
- What a Meta ads plan contains (12 sections): plan at a glance; why your ads aren't delivering; one-off setup; campaigns; ads; audiences; 30-minute week; next 90 days; website fixes; rules for your industry; when something goes wrong; use with your AI. Every plan is delivered as a private web page, PDF and AI-ready version.
- Google Ads plan: for online stores, Google Shopping first from a clean product feed, then Performance Max once the store reaches about 30 sales a month from it, with brand searches kept in their own small campaign; the searches to bid on and block, the settings to switch off (Search partners, Display expansion, auto-apply recommendations; location set to Presence), what to bid, and how to judge it on the store's own sales. About 20 minutes a week. Published Google Ads results come from clients' accounts, anonymised.
- ChatGPT ads test plan: a TEST plan for ads in ChatGPT, a pilot in Australia, not a performance plan. It finds out whether ChatGPT ads can pay for the store, without ever paying more for a click than it's worth. It covers tracking that sees the sale (on Shopify, through Shopify's customer events: as of 2 November 2026, OpenAI's ChatGPT Ads app for Shopify isn't available to Australian stores), the break-even cost per click with the maximum bid capped there, a fixed budget and a stop rule, context hints and ads, and how to judge the test on sales in the business's own store. Verdicts: Test (break-even cost per click at or above OpenAI's suggested starting bid); Test, with a capped bid (break-even inside or below the suggested range: the test still starts, with the bid capped at break-even, and is paused until next month if it has spent less than a quarter of its budget by day 7); Wait, only when tracking can't see the sale, current ads don't pay for themselves, or the test budget is below OpenAI's minimum. The test starts on the first weekday after the plan arrives, Black Friday and Christmas included; a test that runs through peak season is judged on cost per sale against break-even, not against a normal week, and read again in a normal week from 4 January. OpenAI's suggested bid is a starting suggestion, not the price, and there are no reliable averages yet. No results are claimed or promised. Facts as of 27 October 2026, checked at least monthly and updated in delivered plans for 12 months. The test needs at least A$350 paid to OpenAI (A$25 a day for 14 days). Not offered to health practices, lawyers, mortgage brokers, SMSF-focused accountants, bars and pubs, beauty products sold on therapeutic claims, or businesses without a website, because outside the US OpenAI doesn't allow health, legal, financial planning or alcohol ads and allows mortgage ads only from approved advertisers. If the plan says wait, it gives the steps to get ready and the test to run once ready; the normal refund policy applies. About 10 minutes a week during the test.
- Pricing (all incl. GST, one-off): A$149 for one plan, any two A$249, all three A$349, in any mix; add another plan later for A$100. Plan + account audit (Meta only, for businesses already running Meta ads): the Meta plan plus an audit of the buyer's uploaded Ads Manager exports and sales or enquiry totals, a dated fix list and a 30-day re-audit, A$399 (or A$250 on top of two or three plans that include the Meta plan; Meta plan buyers can add it later for the A$250 difference). Monthly action list optional, A$49 a month incl. GST for every plan the buyer owns: the changes to make because of what changed on Meta, Google or in ChatGPT ads. Billed monthly from the day of purchase (no free period), pause (1 or 2 months) or cancel any time. Lists arrive on the first business day of each month. Ad budgets are paid to each platform directly, never to Off Retainer.
- Who it's for: online stores selling fashion and apparel, beauty and skincare, jewellery and accessories, or home and lifestyle, on Shopify, WooCommerce, BigCommerce, Wix, Squarespace and Neto/Maropost; the quiz asks the platform and the plan's setup and tracking steps follow it. Stores selling something else pick the closest store type; supplement, food and alcohol stores are not covered yet. Built for businesses spending A$500–5,000 a month on Meta. Below that range the plan still works but Meta takes longer to learn; above it the plan + account audit is usually the better fit.
- Other businesses: plans for hospitality and venues, professional services, beauty and personal care, fitness, property and trades are coming, one group at a time. Until then the quiz sends those businesses to a waitlist (https://offretainer.com/waitlist/) and nothing is sold to them. Their industry guides stay published.
- Sales season: Black Friday is Friday 27 November, Cyber Monday is 30 November, then Christmas and Boxing Day. Every store plan prices a sale before it runs (what an order keeps at each discount and the deepest discount that still makes money on the store's numbers), makes sale ads as new dated ads rather than edits to live ads, and dates the next 90 days from the month of purchase, including Christmas order-by dates for how the store ships.
- Audit guarantee (the Meta account audit only): If your audit doesn’t find at least three changes worth making, you get a full refund. A change worth making is a finding the audit marks Fix first or Fix soon. When the audit was bought with two or three plans, the refund is A$350 and the buyer keeps every plan. It is a guarantee about what the audit finds, not about ad results.
- Time: Each plan runs in about 30 minutes a week or less; all three together, about an hour. After a one-off setup: Meta ads plan about 30 minutes a week; Google Ads plan about 20 minutes a week; ChatGPT ads test plan about 10 minutes a week during the test. Online stores add an hour every second week making new Meta ads.
- Refunds: fix, replace or refund if a plan is not tailored to the answers given, is materially wrong or is not delivered; full refund for a change of mind before delivery, none after it; the audit guarantee on the plan + account audit; Australian Consumer Law rights apply. Ad results are not guaranteed.
- Results: real and anonymised, from Off Retainer's own venues and online brands and from clients' accounts. No testimonials or ratings.
- Delivery: the plan arrives by private link within one business day of purchase, with a PDF and an AI-ready version. The link works for at least 12 months; the PDF is the buyer's to keep. Payment through Stripe's secure checkout; tax invoice emailed.
- How plans are built: from Off Retainer's own industry plans and fixed calculations on the buyer's answers. Parts of each plan (such as ad angles) are written with AI from those rules and numbers. AI doesn't make up advice or numbers, and every plan is checked against the answers before it is sent.
- Who is behind it: Off Retainer is a business name of Pique Your Interest Pty Ltd, ABN 79 696 987 425. Run by an Australian operator with hospitality, e-commerce and client ad-management experience, who has managed ads for online stores, venues, salons, gyms and professional practices. The first plans are also read by a person. The founder is not named.
- Contact: hello@offretainer.com. We reply within one business day, Monday to Friday, Australian Eastern time.
- Market: Australia. Prices in AUD and include GST.

## Main pages
- [Home](https://offretainer.com/): why an online store's ads aren't performing, the store types and platforms covered, how the plan works, online-store results, pricing, FAQ
- [Free quiz](https://offretainer.com/quiz/): the 3-minute quiz and free diagnosis
- [How it works](https://offretainer.com/how-it-works/): quiz, diagnosis, plan, setup, the 30-minute week
- [Plans](https://offretainer.com/plans/): the Meta ads plan, Google Ads plan and ChatGPT ads test plan compared: what each contains, weekly time, proof and the ad budget paid to each platform
- [Pricing](https://offretainer.com/pricing/): A$149 for one plan, any two A$249, all three A$349, plan + account audit, optional A$49/month action list, every combination priced, refund promise and audit guarantee, comparison with agency retainers
- [Meta ads plan](https://offretainer.com/meta-ads/): what the Meta (Facebook and Instagram) plan contains, price and results
- [Google Ads plan](https://offretainer.com/google-ads/): what the Google Ads plan contains by business type, the settings it changes, the 20-minute week, ten client results, price
- [ChatGPT ads test plan](https://offretainer.com/chatgpt-ads/): a test plan, not a performance plan; facts as of 27 October 2026; who it works for today; the Test, Test with a capped bid and Wait verdicts; the budget paid to OpenAI; no results claimed
- [Results](https://offretainer.com/results/): every published result, anonymised, online stores first (Meta, then Google), with how to read them
- [Store types](https://offretainer.com/industries/): plans by type of online store and the store platforms covered
- [Sample plan](https://offretainer.com/sample-plan/): a complete plan for a made-up online store, and its free check-up
- [Break-even ROAS calculator](https://offretainer.com/tools/break-even-roas/): break-even ROAS, break-even cost per purchase and a target at a buffer, from order value, margin, shipping and payment fees
- [Guides](https://offretainer.com/blog/): answer-first guides to common Meta ads problems
- [Free 5-day email course](https://offretainer.com/free-course/): why AI-run Meta ads underdeliver, one email a day
- [About](https://offretainer.com/about/): who is behind Off Retainer, how plans are built, standards, who it is not for
- [Contact](https://offretainer.com/contact/): email and reply times

## Online stores
- [Online fashion stores](https://offretainer.com/industries/online-fashion-stores/): Why a fashion store's Meta ads stall, and a plan built from your margin, returns and budget: fit-led creative, order-value offers, MER targets.
- [Online beauty & skincare stores](https://offretainer.com/industries/online-beauty-and-skincare-stores/): How beauty and skincare stores make Meta ads pay: texture-led creative, cosmetic-safe copy, reorder timing and MER targets set from your own numbers.
- [Online jewellery & accessories stores](https://offretainer.com/industries/online-jewellery-and-accessories-stores/): Why jewellery ads stall, and a plan built from your margin and budget: sharp stills over video, exact material wording, gift-ready offers and MER targets.
- [Online home & lifestyle stores](https://offretainer.com/industries/online-home-and-lifestyle-stores/): How homewares stores make Meta ads pay: scale-true creative, delivery offers the cart honours, separate rules for bulky pieces and MER targets.

## Other businesses (plans coming; waitlist open)
- [Restaurants & cafés](https://offretainer.com/industries/restaurants-and-cafes/): Why a restaurant or café's Meta ads fill likes instead of tables, and a plan built from your bookings: set-price offers, booking tracking and a tight radius. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Bars & pubs](https://offretainer.com/industries/bars-and-pubs/): Why bar and pub ads on Meta stall, and a plan that sells the night, not the drink: 18+ settings, walk-in counting, supplier-funded ads and liquor rules. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Hotels & accommodation](https://offretainer.com/industries/hotels-and-accommodation/): How hotels, motels and stays should run Meta ads: feeder markets, book-direct perks over lower rates, and a weekly direct-share check. Built from your numbers. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Event & function venues](https://offretainer.com/industries/event-and-function-venues/): Why function venue ads bring junk enquiries, and a plan that fixes it: price per head up front, the right form, fast replies, and ads judged on deposits. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Accountants & bookkeepers](https://offretainer.com/industries/accountants-and-bookkeepers/): Why a practice's Meta ads bring leads but few clients, and a plan built from your fees: fixed-price first steps, fast follow-up, judged on cost per client. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Lawyers](https://offretainer.com/industries/lawyers/): Meta ads for law firms that stay inside your conduct rules: fixed-fee first meetings, copy that never describes the reader, and ads judged on matters retained. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Hair salons & barbers](https://offretainer.com/industries/hair-salons-and-barbers/): Why salon and barber ads fill Saturdays and miss Tuesdays, and a plan built from your book: quiet-day offers, honest colour photos, rebooking over discounts. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Beauty, nail & lash salons](https://offretainer.com/industries/beauty-nail-and-lash-salons/): Meta ads for nail, lash, brow and beauty studios: sell the full set with the first infill, fill quiet days, and keep copy clear of skin and body claims. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Gyms, fitness & pilates studios](https://offretainer.com/industries/gyms-fitness-and-pilates-studios/): Why gym and studio ads fill the inbox but not the classes, and a plan that fixes it: a paid intro offer, a tight radius, fast follow-up and body-safe copy. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Real estate agents](https://offretainer.com/industries/real-estate-agents/): How agents use Meta ads to win listings, not likes: a vendor offer, a form that filters out the curious, months of follow-up, and listings counted in your CRM. Plans for this business type are not on sale yet; the page links to the waitlist.
- [Builders, renovators & landscapers](https://offretainer.com/industries/builders-renovators-and-landscapers/): How builders, renovators and landscapers get site visits from Meta ads: your own job photos, a real price guide, a form that filters, contracts as the score. Plans for this business type are not on sale yet; the page links to the waitlist.

## Guides
- [Advantage+ not working? Here's what's usually wrong](https://offretainer.com/blog/advantage-plus-not-working/): Why Meta's Advantage+ campaigns underdeliver for Australian online stores, and the fixes: enough data, past buyers excluded, AI edits off, judged on MER.
- [Meta ads not converting on Shopify? Check these, in order](https://offretainer.com/blog/meta-ads-not-converting-shopify/): Clicks but no sales from Meta ads on your Shopify store? Check tracking, the event you optimise for, your product pages and the maths, in that order.
- [Break-even ROAS, explained: the number your ads have to beat](https://offretainer.com/blog/break-even-roas-explained/): Break-even ROAS is 1 ÷ your contribution margin. How to work it out from order value, margin, shipping and fees, and what to do when you can't reach it.
- [ROAS vs MER: which number should you trust?](https://offretainer.com/blog/roas-vs-mer/): Meta's ROAS and your store's MER answer different questions. What each one measures, why they disagree, and how to use both to decide on ad spend.
- [Why boosted posts don't sell, and what to run instead](https://offretainer.com/blog/why-boosted-posts-dont-sell/): The Boost button optimises for taps, not sales or bookings. Why boosted posts rarely sell, when reach is the right goal, and what to build in Ads Manager.
- [Learning limited, explained: why Meta can't learn, and the fix](https://offretainer.com/blog/learning-limited-explained/): What Meta's 'Learning limited' status means, why small budgets hit it, and how to fix it: one ad set, an event your budget can hit, and fewer edits.
- [How much should you spend on Meta ads in Australia?](https://offretainer.com/blog/how-much-to-spend-on-meta-ads-australia/): How to set a Meta ads budget for an Australian business from your own numbers: what each result is worth, what Meta needs to learn, and when to scale up.
- [Meta's Opportunity score: should you accept the recommendations?](https://offretainer.com/blog/meta-opportunity-score-recommendations/): What Meta's Opportunity score measures, why it rises when you apply recommendations, and a one-question test for deciding which ones to accept.
- [One campaign or many? How to structure Meta ads on a small budget](https://offretainer.com/blog/one-campaign-or-many/): How many Meta campaigns and ad sets a small budget can support, why splitting starves Meta's AI, and when it's time to add retargeting and testing.
- [Meta ads for cafés and restaurants: what actually fills tables](https://offretainer.com/blog/meta-ads-for-cafes-and-restaurants/): How Australian cafés and restaurants fill tables with Meta ads: one priced offer, a tight radius, the right goal for bookings or walk-ins, judged on covers.
- [Facebook and Instagram ads for tradies: leads that turn into jobs](https://offretainer.com/blog/meta-ads-for-tradies/): How tradies get site visits, not tyre-kickers, from Meta ads: a Leads campaign, a form that filters, fast call-backs and your licence in every ad.
- [Run your own Meta ads or hire an agency? An honest comparison](https://offretainer.com/blog/meta-ads-vs-hiring-an-agency/): An honest comparison of running your own Meta ads and hiring an agency, for Australian businesses spending A$500–5,000 a month: time, control, cost and fit.
- [ChatGPT ads in Australia: what to check before you spend](https://offretainer.com/blog/chatgpt-ads-australia/): ChatGPT ads are a pilot in Australia. What's live, who sees them, how they're billed, what CPC claims leave out, and a checklist before you spend.

## Optional
- [Results disclaimer](https://offretainer.com/legal/results-disclaimer/)
- [Refund policy](https://offretainer.com/legal/refunds/)
- [Terms](https://offretainer.com/legal/terms/)
- [Privacy policy](https://offretainer.com/legal/privacy/)