About us
Who’s behind Off Retainer
A small Australian business that runs Meta ads for its own venues and online brands every week, and turns how we do it into plans other owners can run themselves.
Who we are
Off Retainer is run by an Australian operator with hospitality, e-commerce and client ad-management experience. We run Meta ads for our own venues and online brands, and we’ve managed ads for online stores, venues, salons, gyms and professional practices. Those accounts are where every result on this site comes from.
Off Retainer is how we share what works. It’s a plan built from your own numbers, so you can run your ads yourself in about 30 minutes a week, without a retainer.
We don’t put personal names on the site. Our own businesses stay private, and so do our clients’. Here’s what you can check instead:
- our company and ABN, on the government’s ABN Lookup;
- a full sample plan, so you see exactly what you’d get;
- the numbers behind every result, anonymised;
- our refund policy and the audit guarantee, in writing.
How we build your plan
Four steps, and we’re open about where AI comes in.
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We start from our own industry plan.
Every plan begins with an in-depth plan for your type of business: the usual causes of poor results, the campaigns, offers and seasons that suit it, and the advertising rules that apply to it. These are ours, and we check them.
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Your numbers come from fixed calculations.
Your break-even point, targets, budget split and stop rules are worked out from your answers by our own calculations. Nothing is guessed. Online stores can check the maths with our break-even ROAS calculator.
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AI writes some parts, on a short lead.
Parts of each plan, such as your ad angles, are written with AI from our own rules and the numbers in your answers, in your business’s words. It doesn’t make up advice or numbers.
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Every plan is checked before it’s sent.
Software checks every plan against your answers before it goes out, and our first plans are also read by a person. If something isn’t right, we fix it, replace it or refund you.
Our standards
- No promised results. We show real numbers, say what they can’t prove, and never promise what your ads will do.
- No access to your ad account. You keep full control of your ad account, your Page and your spend.
- No customer data. Audit uploads that contain customers’ names, emails or phone numbers are rejected and not kept.
- Every price up front, incl. GST. No hidden fees, and no free trial that turns into a charge.
- No pressure. No countdown timers, no “spots left”, no sales calls.
- We earn nothing from your ad spend. Our fee is the price of your plan. We take no commission or kickback from any platform.
Who it isn’t for
- If you want someone to run your ads for you, hire a good agency. Off Retainer is for owners who’d rather keep control.
- Built for businesses spending A$500–5,000 a month on Meta. Under A$500 a month, Meta learns slowly: the plan still works, just slower, and your free check-up says so.
- Above A$5,000 a month, the plan + account audit is usually the better fit.
- We’re starting with online stores: fashion and apparel, beauty and skincare, jewellery and accessories, and home and lifestyle. Supplement, food and alcohol stores have extra advertising rules, so they aren’t covered yet.
- Not an online store? Plans for venues, salons, gyms, trades and professional practices are coming. Join the waitlist.
Talk to us
Questions before you buy, or about a plan you’ve bought? Email hello@offretainer.com.
We reply within one business day, Monday to Friday, Australian Eastern time. A person reads every email.
Questions about us
Is my plan written by AI?
Partly, and on a short lead. Parts of each plan are written with AI from our own rules and the numbers in your answers, such as your ad angles in your business’s words. AI doesn’t make up the advice or guess the numbers: every rule comes from our industry plans, every number is worked out from your answers by our own calculations, and every plan is checked against your answers before it’s sent.
Do you share my details with Meta?
Only to measure our own ads. When you finish the quiz or buy, we tell Meta and Google that it happened, with a hashed (coded) copy of your email address. We never send them your name, your business name, your answers or your plan, and we never sell your details. You can opt out in the cookie notice, or email us. See the privacy policy.
How do I contact you?
Email hello@offretainer.com. We reply within one business day, Monday to Friday, Australian Eastern time. A person reads every email, and there are no sales calls.
Find out what’s holding your ads back.
Three minutes, free, and the diagnosis is worked out from your own answers. Your full plan is A$149 incl. GST if you want it.
Free quiz and check-up. No card needed. Questions? Email us.