Privacy policy

This policy explains what information Off Retainer collects, why, and what we do with it. “We”, “us” and “our” means Pique Your Interest Pty Ltd (ABN 79 696 987 425), trading as Off Retainer. We handle personal information in line with the Australian Privacy Principles.

What we collect

When you take the quiz

• About your business: its name, website, website or store platform, booking or customer system, industry and type, suburb or postcode, number of locations and the area you serve.
• About your offer and numbers: your main offer and prices, what a customer is worth to you, your order value, margin and shipping costs (online stores), your monthly ad budget, and your current ad spend and results if you give them.
• About how you advertise: how you run ads now, your experience level, who answers enquiries and how fast, and anything you choose to tell us in the free-text questions, such as what has worked or your biggest frustration.
• Your contact details: your name and email address, so we can send your diagnosis and, if you buy, your plan.

Please don’t put other people’s personal details (such as your customers’ names or contact details) in your answers.

When you buy

• Your name, email address and order details.
• Payment is processed by our payment provider, Stripe. We receive confirmation of the payment and the details we need for your tax invoice. We don’t receive or store your full card number.
• If you choose the monthly action list, your subscription status (active, paused or cancelled) and its renewals and any refunds.

When you buy the plan + account audit (or add it later)

• What you upload: reports exported from Meta Ads Manager showing how your campaigns, ad sets and ads performed (for example spend, results, cost per result, impressions, reach, frequency, clicks, delivery status, budgets, attribution setting and start dates), and either your store’s sales report by day or totals you type in (sales and orders for online stores; enquiries and new customers for other businesses).
• Answers about your ad settings that exports don’t show, such as whether creative enhancements are on.
• No customer personal information. We don’t accept files that contain customers’ names, email addresses, phone numbers or addresses. Our upload checks every file first: a file with columns like these, or with an email address or phone number in it, is rejected and nothing from that upload is kept. Please don’t upload customer lists, orders exports or lead-form downloads.
• What we keep: the totals from your reports (per campaign, ad set, ad and placement, with your campaign, ad set and ad names, for each 30-day period), your settings answers and the findings we work out. They become part of your plan and are kept with it, as described in “How long we keep it”. Names are cleaned of email addresses, phone numbers and long ID numbers before they are stored. We don’t keep account or ad IDs.
• The files themselves: deleted as soon as your audit is worked out. If something goes wrong and we need to work the audit out again, we keep them only until it’s done, and never longer than 30 days after you upload them.
• Your ad account: we never ask for access to it, and we don’t log in to it.

When you sign up for the free email course

• Your email address, and your first name if you give it.
• A record of what you agreed to when you ticked the box: the five course emails, then Off Retainer’s Meta ads tips and offers by email. We keep the wording you saw, when you agreed and the page you were on.
• Every email has a working unsubscribe link.

When you join a waitlist

• Your email address, and your first name and type of business if you give them.
• A record of your consent: the wording you agreed to and when.

When you use this website

• Our hosting provider records standard technical information when pages load, such as IP address, browser type and the pages requested, for security and to keep the site running.
• If you switch between light and dark mode, that choice is saved in your own browser. It isn’t sent to us.
• Where you came from and what you did on the site, through our own cookies and the Meta, Google and Microsoft Clarity tools described in “Cookies and ad measurement” below.

When you contact us

• What you send us, and our reply.

Why we use it

• To produce your free diagnosis and, if you buy, your personalised plan, which are built from your quiz answers, and, if you buy the account audit, to check the reports you upload against your plan and add the audit and your 30-day re-audit to it.
• To deliver your plan and your monthly action list, and to give you access to them.
• To take payment, issue tax invoices, and handle refunds and support.
• To check plans for accuracy and quality, and to improve our plans and quiz. Where we use answers to improve our plans in general, we use them in combined or de-identified form.
• To send you emails you’ve asked for or agreed to receive, such as the free email course or the waitlist launch email. Every marketing email identifies us and has a working unsubscribe link.
• To meet our legal obligations, including tax record-keeping, and to protect against fraud and misuse.

We don’t sell your personal information.

Who we share it with

We share information only with service providers who help us run Off Retainer, and only for that purpose. They include providers of website hosting, payment processing, email delivery, data storage, and the software and cloud services we use to produce, check and deliver plans. We require them to protect your information and not to use it for their own purposes.

We also share limited information with Meta, Google and Microsoft to measure our ads and improve the site, as set out in “Cookies and ad measurement” below.

We may also disclose information where the law requires it, or to protect our rights or someone’s safety.

Cookies and ad measurement

We use a few tools to see which of our ads bring people to the site and lead to sales, and to find what isn’t working on the site.

• Our own cookies. When you arrive, we note where you came from: the campaign, ad set and ad named in the link (UTM tags), any click ID the ad platform adds to the link (Meta’s fbclid, Google’s gclid), the page you landed on, the site that sent you, and when. We keep this in cookies on our site (or_vid, or_ft, or_lt, for up to 90 days) and in a visit record on our server. If you take the quiz, we link those visits to your check-up, and if you buy, to your order, its renewals and any refund, so we can tell which ads lead to sales. Visit records that never lead to a check-up are deleted after 90 days.
• Meta Pixel and Meta Conversions API (Meta Platforms). The pixel tells Meta when someone views a page, starts or finishes the quiz, starts checkout or buys. Our server also sends Meta those quiz, checkout and purchase events directly (the Conversions API), with: a hashed copy of your email address, a hashed ID for your browser, Meta’s own cookie IDs (_fbp, _fbc), your IP address and browser type, your industry, and the price paid. Hashing turns your email address into a code that Meta can match to a Facebook or Instagram account but can’t turn back into your address. Meta uses this to measure our ads and decide who sees them.
• Google tag (Google Analytics and Google Ads). Counts visits and how the site is used, and tells Google Ads when someone finishes the quiz or buys, with a hashed copy of their email address (Google’s “enhanced conversions”). We may also upload Google’s click IDs, with the time and value of quiz completions and purchases, to Google Ads so it can count the results of its ads.
• Microsoft Clarity. Records how pages are used (clicks, scrolling and where people get stuck) so we can fix the site. The quiz is masked in these recordings, so your answers and email address aren’t captured.

We never send Meta, Google or Microsoft your name, your business name, your website, your free-text answers or your plan. Each of them handles what it receives under its own privacy policy (Meta, Google, Microsoft), and stores it outside Australia, including in the United States.

How to opt out

Cookie choices

• Choose Opt out in the cookie notice (the button above shows it again). In that browser we then stop loading these tools, delete our tracking cookies, and send no ad-measurement events about you from our server if you take the quiz.
• Block or delete cookies in your browser’s settings.
• Manage how Meta and Google use your information for ads in your Facebook or Instagram ad preferences and at myadcenter.google.com. Google offers an opt-out add-on for Google Analytics.
• Or email us and we’ll exclude you from ad measurement.

Overseas providers

Some of our service providers store or process information outside Australia, including in the United States. When we use them, we take reasonable steps to make sure your information is handled in line with the Australian Privacy Principles.

How we protect it

We keep your information in services with access controls and encryption in transit, limit access to people and systems that need it, and keep your plan behind a private link. Please keep your plan link private, because anyone with the link can open it.

How long we keep it

Raw audit uploads are deleted once your audit is worked out, and always within 30 days (see “When you buy the plan + account audit”). We keep your quiz and after-checkout answers and your plan (including any audit findings and report totals) while you have access to your plan: 12 months from the day it’s delivered, or longer while a monthly action list is on (see section 4 of our terms). When that access ends, we delete them, and your plan link stops working, so download the PDF before then. We keep order and tax records, such as what you bought, what you paid, tax invoices, renewals and refunds, for 5 years from your purchase, then delete them. You can ask us to delete your information sooner where we’re not required to keep it.

If you take the quiz but don’t buy, we delete your answers 12 months after we last hear from you. That includes your free diagnosis, and any free email course or waitlist sign-up. Hearing from you means things like taking the quiz, opening your diagnosis, signing up, opening a link in one of our emails or changing your email choices. If you’ve agreed to our emails, we keep your email address and the details we use to tailor them until you unsubscribe. Those details are your first name, your business name and type, and the main finding from your free diagnosis, plus a record of what you agreed to and when. Everything else goes at the 12-month mark. Once you’ve unsubscribed, the 12-month rule applies, and when we delete your details we also ask our email provider to delete them. We keep only a hashed copy of your email address (a one-way code), so we never email you again by mistake.

Your choices and rights

• Access and correction: you can ask for a copy of the personal information we hold about you, or ask us to correct it.
• Marketing: you can unsubscribe from marketing emails at any time using the link in any email. We’ll still send emails about something you’ve bought, such as your plan or a receipt.
• Deletion: you can ask us to delete your information, subject to records we must keep by law.

To do any of these, email hello@offretainer.com. We’ll respond within a reasonable time, usually within 30 days.

Complaints

If you’re concerned about how we’ve handled your personal information, email us first and we’ll look into it. If you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

Changes to this policy

We’ll update this page if our practices change, and change the date at the top. If a change is significant, we’ll tell customers by email.

Contact

Off Retainer is a business name of Pique Your Interest Pty Ltd, ABN 79 696 987 425. Email: hello@offretainer.com.