Free quiz

Meta ads plan · Facebook and Instagram

A Meta ads plan built from your numbers.

Meta earns when you spend, and its recommendations aren’t measured against your margin. Your plan is. It sets your targets, campaigns, ads and audiences from your own numbers, and you run it yourself in about 30 minutes a week.

A$149 incl. GST, paid once. Or with other plans: any two A$249, all three A$349. Built for businesses spending A$500–5,000 a month on Meta.

Take the free 3-minute quiz See a full sample plan
  • Free quiz and check-up. No card needed.
  • A registered Australian company. Check our ABN
  • Questions? Email us. We reply within one business day.

What’s in it

Twelve sections, all about your business.

Action first, theory last. A private web page, a PDF and an AI-ready version, within one business day of buying.

  1. Your plan at a glance

    Your goal, budget split, the campaigns to run, the targets to expect and your 30-minute week, on one page.

  2. Why your ads aren’t delivering

    The usual causes for your type of business, with the ones your answers point to marked.

  3. One-off setup (2–3 hours)

    Foundations and tracking for your website platform and booking or store system, at the depth your experience needs.

  4. Your campaigns

    Exact build steps and settings for your budget and goal, including which result to optimise for.

  5. Your ads

    Your offer, ad angles written for your business, a hook bank, a phone-shot list and filled copy templates.

  6. Your audiences

    Location and radius, audience suggestions, customer lists, retargeting and exclusions.

  7. Your 30-minute week

    The weekly routine and a scorecard with your numbers: when to stop an ad, keep it or scale it.

  8. Your next 90 days

    Your industry’s Australian calendar, starting from the month you buy.

  9. Fixes for your website

    The top changes from a review of your site, so the click has somewhere good to land.

  10. Rules for your industry

    The advertising rules that apply to you: consumer law, alcohol, legal, health and Meta’s own policies.

  11. When something goes wrong

    What to do when ads don’t deliver, costs climb, leads are junk, an ad is rejected or the account is restricted.

  12. Use this with your AI

    An AI-ready version of your plan and a ready-made prompt, so your own AI assistant works from your numbers.

Read a full sample plan For a made-up online store, labelled as such.

Real results

From real Meta accounts.

Three of the 24 Meta results we publish. Each shows what happened alongside a change, with the numbers.

From a client's account

Several ad sets folded into one

A client's online store consolidated several ad sets into one, at similar spend.

BeforeAfter
Ad spend A$6,540A$6,840
Purchases 131205
Cost per purchase A$49.92A$33.37
ROAS 2.44x3.81x
From a client's account

Enquiries followed through to attended appointments

A client's salon judged its ads on attended first appointments, not enquiries.

BeforeAfter
Ad spend A$1,590A$1,910
Enquiries 8186
Qualified enquiries 4663
Attended first appointments 2539
Cost per attended first appointment A$63.60A$48.97
From our own accounts

Optimising for purchases with no purchase history

One of our own online brands was new, with no purchase history, and optimised for purchases anyway. Delivery drifted to people aged 45+ in the Facebook feed.

Spent optimising for purchases ~A$1,300
Purchase events Meta received 0
Real add-to-carts in 18 days ~5
The lesson we now build into every plan: pick an event your budget can actually reach.

From client accounts and our own venues and online brands, anonymised. Individual results vary. Results disclaimer

See all 24 results

Pricing

Every price, up front.

The plans

Plans built from your numbers

One plan
A$149
Any two plans
A$249
All three plans
A$349

Incl. GST, paid once. No subscription unless you add the monthly list.

  • Pick any mix: Meta ads plan, Google Ads plan or ChatGPT ads test plan
  • Each plan has 12 sections, built from your quiz answers
  • A private web page, a PDF and an AI-ready version of each
  • Targets, campaigns, ads, a 90-day calendar and the rules for your industry
  • About 30 minutes a week or less per plan, after a one-off setup
  • Arrives within one business day by private link
  • Add another plan later for A$100, the difference
Start with the free quiz

The quiz builds your plans, so every plan starts there.

Plan + account audit

Your Meta plan, checked against your live numbers

A$399 incl. GST, one-off

With two or three plans, the audit adds A$250. The Meta plan must be one of them.

  • Everything in the Meta ads plan
  • An audit of your Ads Manager exports and your sales or enquiry numbers: what we found, with the numbers
  • A dated fix list built into your plan, and what to leave alone
  • A re-audit after 30 days: what changed since your audit
  • For businesses already running Meta ads. Upload your exports, about 10 minutes. No account access, no sales calls
  • If your audit doesn’t find at least three changes worth making, you get a full refund.
Start with the free quiz

Meta only for now. Offered in your check-up if you already run Meta ads. Bought the plan already? Add the audit later for A$250, the difference. It finds the problems and sets out the fixes; it can’t promise results.

Optional add-on

Monthly action list

A$49 a month, incl. GST

  • One price covers every plan you own
  • The changes to make each month because of what changed on Meta, Google or in ChatGPT ads, matched to your plans
  • Billed at checkout, then monthly. Pause or cancel any time

It’s a separate tick box at checkout, off unless you choose it. The plans work without it.

  • Secure checkout by Stripe. We never see or store your card details.
  • Arrives within one business day by private link, with a PDF.
  • Tax invoice emailed. Every price includes GST.
  • Not right? We fix it, replace it or refund you. Refund policy
  • Questions first? hello@offretainer.com. We reply within one business day.

Pay by Visa, Mastercard, American Express, Apple Pay or Google Pay.

Your ad budget is paid to Meta, Google or OpenAI directly, never to us. A ChatGPT ads test needs at least A$350 (A$25 a day for 14 days).

Questions about the Meta ads plan

What’s in the Meta ads plan?

Twelve sections built from your quiz answers: your plan at a glance, why your ads aren’t delivering, a one-off setup, your campaigns, ads and audiences, the 30-minute week, your next 90 days, fixes for your website, the rules for your industry, what to do when something goes wrong, and how to use it with your own AI assistant.

Do I need to be running Meta ads already?

No. Beginners get the full setup, step by step. If you already run ads, setup becomes a checklist and the plan spends more time on structure and creative.

Can I add the account audit?

Yes, if you already run Meta ads. The plan + account audit is A$399 incl. GST, or add the audit to a plan you’ve bought for A$250, the difference. If your audit doesn’t find at least three changes worth making, you get a full refund.

Is my plan written by AI?

Partly, and on a short lead. Parts of each plan are written with AI from our own rules and the numbers in your answers, such as your ad angles in your business’s words. AI doesn’t make up the advice or guess the numbers: every rule comes from our industry plans, every number is worked out from your answers by our own calculations, and every plan is checked against your answers before it’s sent.

The other plans

Same quiz, other channels.

  • Available

    Google Ads plan

    Google Search and Shopping

    The campaign type that fits your business, the searches to bid on and the ones to block, the settings to switch off and what to bid.

    Your week 20 min

    Ad budget: Your choice, paid to Google directly. Your plan shows the monthly amount your clicks need.

    About the Google Ads plan

  • New: a test plan

    ChatGPT ads test plan

    Ads below ChatGPT’s answers, a pilot in Australia

    A safe, fixed-budget test: tracking that sees the sale, a bid capped at your break-even cost per click, a stop rule, and how to judge it on your own sales.

    Your week 10 min, during the test

    Ad budget: At least A$350 for a 14-day test, paid to OpenAI directly.

    About the ChatGPT ads test plan

Find out what’s holding your ads back.

Three minutes, free, and the diagnosis is worked out from your own answers. Your full plan is A$149 incl. GST if you want it.

Take the free 3-minute quiz

Free quiz and check-up. No card needed. Questions? Email us.