Free 5-day email course

Why your AI Meta ads aren’t delivering

Five short emails, one a day. Each one gives you something to check in your own Ads Manager. Built for businesses spending A$500–5,000 a month on Meta, led by online stores.

  • Work out your break-even ROAS, the number every target should start from.
  • See why Meta’s ROAS and your store’s revenue often don’t match, and which one to run your ads on.
  • Know which of Meta’s recommendations to accept, and which to check against your numbers first.

Get day 1 now

One email a day for five days. Every email says who it’s from and has an unsubscribe link that works. We never sell your details. Privacy policy

What’s in the five days

About five minutes to read each one, then one thing to check in your own account.

  1. Day 1

    The three causes we check first, and where to spot each one in Ads Manager.

  2. Day 2

    Your break-even ROAS, worked out line by line.

  3. Day 3

    Meta’s ROAS vs your bank balance: the number to run your ads on.

  4. Day 4

    One campaign, not five: why splitting a small budget stops Meta learning.

  5. Day 5

    Which of Meta’s recommendations to accept, which to skip, and the free 3-minute check.

Rather see your own numbers now? Take the free 3-minute quiz