| Where the ads run | Facebook and Instagram | Google Search and Shopping | Ads below ChatGPT’s answers, a pilot in Australia |
| Who it suits | Online stores running Facebook and Instagram ads now, or about to. | Online stores whose products people search for and compare on Google. | Stores whose current ads already pay for themselves, with tracking that sees the sale. |
| What’s in it | Twelve sections: your targets, campaigns, ads, audiences, a 90-day calendar, the rules for your industry and the weekly routine. | Twelve sections: your campaign type, settings, keywords and negatives, ads, bids, landing-page fixes, the rules for your industry and the weekly routine. | Twelve sections: whether to test now, setup and tracking, one test campaign, ads and context hints, the stop rule and how to judge the test. |
| Your week | About 30 minutes, after a one-off setup | About 20 minutes, after a one-off setup | About 10 minutes, during the test, after a one-off setup |
| Proof we can show | Real results from our own venues and online brands and from client accounts, on the results page. | Ten results from clients’ Google Ads accounts, on the Google Ads plan page. | None. Ads in ChatGPT are a pilot, and nobody can promise results from them yet. |
| Ad budget you pay the platform | Your choice, paid to Meta directly. | Your choice, paid to Google directly. Your plan shows the monthly amount your clicks need. | At least A$350 for a 14-day test, paid to OpenAI directly. |
| Our price | A$149 on its own. Any two A$249, all three A$349. Incl. GST. | A$149 on its own. Any two A$249, all three A$349. Incl. GST. | A$149 on its own. Any two A$249, all three A$349. Incl. GST. |