Google Ads plan · Available
Google Shopping first, from a clean product feed, then the searches to bid on and the ones to block, the settings to switch off, what to bid, and how to judge it on your store’s own sales. About 20 minutes a week.
A$149 incl. GST, paid once. Or with other plans: any two A$249, all three A$349. Your ad budget is paid to Google directly, never to us.
The free diagnosis
Google earns when you spend. Its optimisation score is its estimate of how well your account is set up to perform, and it rises as you apply or dismiss its recommendations. It doesn’t measure your profit. Your plan checks your answers against the usual causes and marks the ones that apply.
Smart bidding learns from conversions. With only a handful a month, it guesses. Your plan picks the bid strategy your numbers can support.
Page views, clicks or calls of any length set as the main conversion teach Google to find more of them, not more customers.
New Search campaigns include Google’s search partner sites by default, and Display can be switched on through campaign or account settings. Both can spend your search budget on sites and placements you didn’t choose.
The “presence or interest” location setting can show your ads to people who are only interested in your area, not in it.
Broad match reaches searches loosely related to yours. Without a negative list, a small budget goes on the wrong ones.
People already searching for your business would often find you anyway. Mixed in with other searches, they make the whole account look better than it is.
Google’s recommendations can be set to apply automatically. Your plan checks each one against your margin first.
Cheaper enquiries can mean fewer signed clients. Your plan judges Google on sales, bookings or signed work in your own records.
If your budget buys only a few clicks a day, nothing can be learned. Your plan says so plainly and shows the amount that works.
By business type
Your quiz answers pick the route. Each plan has twelve sections: from setup and tracking to ads, keywords, bids, landing-page fixes, the rules for your industry and the weekly routine.
Online stores.
Shopping first, from a clean product feed. Performance Max once your store reaches about 30 sales a month from it, with a target return set from your break-even. Searches for your brand kept apart, so you can see what Google really adds.
Plans coming
Accountants, lawyers, real estate agents, builders, trades, salons and gyms.
The searches that bring the work you want, in your area, with the wrong ones blocked from day one. Judged on signed clients, listings, contracts or booked appointments, which your plan shows you how to send back to Google.
We’re starting with online stores. Join the waitlist for these.
Plans coming
Restaurants, bars, hotels, function venues and tours.
A small campaign that protects your own name, searches for occasions and “near me”, booking links from your Google Business Profile, and function enquiries. Judged on covers, direct bookings or deposits in your booking system.
We’re starting with online stores. Join the waitlist for these.
Settings and your week
A one-off setup of 2–3 hours: conversions that count customers, the Google tag for your website platform, and these settings.
| Setting | Your plan sets | Why |
|---|---|---|
| Search partners | Off | Your budget stays on Google Search. |
| Display expansion | Off | No banner placements inside a search campaign. |
| Location | Presence | People in your area, not people interested in it. |
| Auto-apply recommendations | Off | You decide each change. |
| Keyword match | Phrase and exact | At first, until the search terms show what works. |
Your Google Ads week
| Task | Minutes |
|---|---|
| Check three numbers | 5 min |
| Block the wrong searches | 10 min |
| Stop, keep or change one thing | 5 min |
| Total | 20 min |
Real results
Most were judged on what the ads won: clients, contracts, bookings and sales, not enquiries. Each shows what happened alongside a change, with the numbers.
A client's homewares store ran Google Shopping.
| Before | After | |
|---|---|---|
| Spend | A$8,890 | A$9,540 |
| Purchases | 183 | 219 |
| Average order value | A$153 | A$163 |
| Cost per purchase | A$48.58 | A$43.56 |
| ROAS | 3.15x | 3.74x |
A client's fashion store ran Google Shopping.
| Before | After | |
|---|---|---|
| Spend | A$6,570 | A$6,990 |
| Purchases | 164 | 195 |
| Average order value | A$118 | A$142 |
| Cost per purchase | A$40.06 | A$35.85 |
| ROAS | 2.95x | 3.96x |
A client's business split its brand and non-brand Search spend.
| Before | After | |
|---|---|---|
| Total spend | A$7,410 | A$8,050 |
| Brand spend | A$2,970 | A$1,910 |
| Non-brand spend | A$4,440 | A$6,140 |
| First-time customers from Search | 82 | 142 |
| Search spend per first-time customer | A$90.37 | A$56.69 |
| Combined ROAS | 4.84x | 4.80x |
A client's accounting practice measured its Google Ads on signed client engagements.
| Before | After | |
|---|---|---|
| Spend | A$4,450 | A$4,890 |
| Enquiries | 46 | 51 |
| Qualified enquiries | 23 | 35 |
| New signed client engagements | 7 | 12 |
| Cost per signed client | A$635.71 | A$407.50 |
A client's law firm measured its Google Ads on newly retained matters.
| Before | After | |
|---|---|---|
| Spend | A$7,610 | A$8,070 |
| Enquiries | 52 | 56 |
| Qualified enquiries | 26 | 38 |
| Newly retained matters | 8 | 13 |
| Cost per retained matter | A$951.25 | A$620.77 |
A client's larger B2B services business had fewer enquiries while spend rose, and signed more contracts.
| Before | After | |
|---|---|---|
| Spend | A$14,850 | A$16,430 |
| Enquiries | 86 | 82 |
| Qualified enquiries | 31 | 47 |
| Signed commercial contracts | 6 | 9 |
| Cost per signed contract | A$2,475 | A$1,825.56 |
A client's real estate agency measured its Google Ads on qualified seller enquiries and signed listings.
| Before | After | |
|---|---|---|
| Spend | A$3,190 | A$3,510 |
| Enquiries | 42 | 46 |
| Qualified seller enquiries | 18 | 29 |
| Signed listings | 4 | 6 |
| Cost per signed listing | A$797.50 | A$585 |
A client's renovation builder got fewer enquiries, more qualified ones, and signed more contracts.
| Before | After | |
|---|---|---|
| Spend | A$5,090 | A$5,530 |
| Enquiries | 37 | 34 |
| Qualified enquiries | 12 | 20 |
| Signed build contracts | 2 | 3 |
| Cost per signed contract | A$2,545 | A$1,843.33 |
A client's hotel ran Search for direct bookings.
| Before | After | |
|---|---|---|
| Spend | A$3,820 | A$4,460 |
| Search-attributed direct bookings | 41 | 62 |
| Cost per attributed booking | A$93.17 | A$71.94 |
| Direct share of all bookings | 24.19% | 31.83% |
A client's function venue ran Search for Christmas functions, over two 28-day periods.
| Before | After | |
|---|---|---|
| Spend | A$2,550 | A$2,970 |
| Enquiries | 39 | 47 |
| Qualified enquiries | 20 | 31 |
| Deposit-backed bookings | 7 | 12 |
| Cost per confirmed booking | A$364.29 | A$247.50 |
From clients’ Google Ads accounts, anonymised. Contract and commission values are not profit. Individual results vary. Results disclaimer
Pricing
Your plan arrives within one business day by private link, as a web page, a PDF and an AI-ready version.
The plans
Incl. GST, paid once. No subscription unless you add the monthly list.
The quiz builds your plans, so every plan starts there.
Plan + account audit
A$399 incl. GST, one-off
With two or three plans, the audit adds A$250. The Meta plan must be one of them.
Meta only for now. Offered in your check-up if you already run Meta ads. Bought the plan already? Add the audit later for A$250, the difference. It finds the problems and sets out the fixes; it can’t promise results.
Optional add-on
A$49 a month, incl. GST
It’s a separate tick box at checkout, off unless you choose it. The plans work without it.
Pay by Visa, Mastercard, American Express, Apple Pay or Google Pay.
Your ad budget is paid to Meta, Google or OpenAI directly, never to us. A ChatGPT ads test needs at least A$350 (A$25 a day for 14 days).
No. You run them yourself, in your own Google Ads account, from your plan. We never need access to it, and your ad budget is paid to Google directly.
The ones that fit your business. Search for enquiries and appointments, for professional services, trades, salons and gyms. Google Shopping first, then Performance Max once there are enough sales, for online stores. Search and booking links for venues and accommodation.
Your plan works it out: how many clicks a day your budget buys at the expected cost per click for your industry, and what that’s enough for. If your budget is too thin to learn anything, the plan says so plainly and shows the monthly amount that would work.
Yes. The quiz asks how you run them now, which conversions you count and whether Google’s recommendations are applied for you. Your plan marks the causes that fit your answers and sets out the changes, in order.
Not yet. The account audit covers Meta ads only for now.
No. Google earns when you spend; your plan is measured against your own sales, bookings or signed clients.
The other plans
Available
Facebook and Instagram
Campaigns, ads, audiences and the settings to change on Facebook and Instagram, built from your margin, budget and goals.
Your week 30 min
Ad budget: Your choice, paid to Meta directly.
About the Meta ads planNew: a test plan
Ads below ChatGPT’s answers, a pilot in Australia
A safe, fixed-budget test: tracking that sees the sale, a bid capped at your break-even cost per click, a stop rule, and how to judge it on your own sales.
Your week 10 min, during the test
Ad budget: At least A$350 for a 14-day test, paid to OpenAI directly.
About the ChatGPT ads test planThree minutes, free, worked out from your own answers. Your Google Ads plan is A$149 incl. GST if you want it.
Free quiz and check-up. No card needed. Questions? Email us.