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Facts as of 27 October 2026. Checked against OpenAI’s help pages at least monthly.

ChatGPT ads test plan · New: a test plan

Find out whether ChatGPT ads can pay for your store.

Without ever paying more for a click than it’s worth: your plan works out your break-even cost per click from your own numbers and caps your bid there. Ads in ChatGPT are a pilot in Australia, so it sets up a fixed-budget test with tracking that sees the sale, a stop rule, and a way to judge it on sales in your own store.

Nobody can promise results from ChatGPT ads yet. OpenAI’s suggested bid is a starting suggestion, not the price, and nobody has reliable averages yet.

A$149 incl. GST, paid once. Or with other plans: any two A$249, all three A$349. The test itself needs at least A$350, paid to OpenAI directly.

Take the free 3-minute quiz Read our ChatGPT ads guide first
  • Free quiz and check-up. No card needed.
  • A registered Australian company. Check our ABN
  • Questions? Email us. We reply within one business day.

What the plan covers

Six things, set up before you spend a dollar.

Twelve sections in all, as a private web page, a PDF and an AI-ready version. About 10 minutes a week while the test runs.

  • Tracking that sees the sale

    The OpenAI Pixel through to your order confirmation, and the Conversions API if you add it, with one event ID across both so nothing counts twice. Tested without polluting your data, with UTM tags so your store sees the visits too. On Shopify, the pixel goes in through Shopify’s customer events: as of 2 November 2026, OpenAI’s ChatGPT Ads app for Shopify isn’t available to Australian stores.

  • Your break-even cost per click, and a bid capped at it

    Worked out in Australian dollars from your order value, margin and the share of visitors who buy, and set beside OpenAI’s suggested starting bid of US$3–5 a click. Your maximum bid never goes above your break-even, so a click never costs more than it’s worth.

  • A start date, a fixed budget and a stop rule

    The test starts on the first weekday after your plan arrives, Black Friday and Christmas included. A campaign-total budget, test dates, and a stop rule written down before you launch.

  • Context hints and ads

    Three ad versions written for your business within OpenAI’s limits, and context hints drawn from your products or services. Never a claim you can’t prove, never near sensitive topics.

  • How to judge it on sales in your own store

    On day 14, plus two days for reporting delays: orders from the tagged visits in your store or CRM, and your week against a usual week. Then stop, run one more week, or keep going at the same budget. If it runs through Black Friday or Christmas, judge it on cost per sale against your break-even, not against a normal week, and read it again in a normal week from 4 January.

  • Facts as of 27 October 2026, refreshed monthly

    Every pilot fact the plan uses, with its date and source. When OpenAI changes one, we update it in your plan, for the 12 months your plan is open.

Who it suits

Who it works for today.

Stores where a visitor is worth more: higher order values or margins, repeat buyers, stores that already convert well. Your free check-up works out where you stand from your answers before you pay, and shows the numbers behind it.

Your plan says test, from day 1

  • Test: your break-even cost per click is at or above the top of OpenAI’s suggested starting bid of US$3–5 a click.
  • Test, with a capped bid: your break-even is inside that range or below it. You still start on day 1, with your maximum bid capped at your break-even, so a click never costs more than it’s worth.
  • A day-7 delivery check: on a capped bid, if the test has spent less than a quarter of its budget by day 7, ChatGPT won’t sell you clicks at that price yet. Pause it and try again next month.
  • Example, ex GST: a store keeping A$82 from a sale, with about 1 in 100 visitors buying, can afford about A$0.82 a click. That’s well under OpenAI’s suggested starting bid, so its plan caps the bid at A$0.82 and finds out whether ChatGPT will sell it clicks at that price.

It says wait only if

  • Your tracking can’t see the sale yet, so you can’t follow a sale from ad to order.
  • Your current ads don’t pay for themselves yet, measured in your store, not just in the platform’s reports. Fix the channel you have first.
  • Your test budget is below OpenAI’s minimum: A$350 for a 14-day test.

If your plan says wait

Your free check-up shows where you stand before you pay. If your full plan, worked out again from your after-checkout answers, says wait, it gives you the steps to get ready and the test to run once you are. Our normal refund policy applies.

The budget you pay OpenAI

At least A$350 for a 14-day test.

OpenAI’s minimum is A$25 a day for ad accounts billed in Australian dollars. That’s A$350 over the 14 days a test needs. You pay it to OpenAI directly, not to us.

  • A daily budget is an average over seven days, and one day can spend up to twice it. Your plan sets a campaign total instead, OpenAI’s stricter control.
  • You pay per click or per 1,000 views, never per sale. Your plan uses click billing, with your maximum bid capped at your break-even cost per click.
  • The stop rule ends the test early if it spends twice your break-even cost per sale with no sale in your store.
  • Only spend what you could lose without touching stock, wages or the ads that already work.

Not available yet for

Who can’t use the test plan yet.

OpenAI doesn’t allow some kinds of ads outside the US, so these businesses can’t run a ChatGPT ads test yet. The quiz says so before checkout, and doesn’t offer the plan.

  • Health practices: dentists, physios, cosmetic clinics and allied health. OpenAI doesn’t allow health ads outside the US.
  • Lawyers: OpenAI doesn’t allow legal services ads outside the US.
  • Mortgage brokers: OpenAI allows mortgage ads only from a small group of approved advertisers, and isn’t taking applications.
  • SMSF-focused accountants and financial advisers: OpenAI doesn’t allow financial planning ads outside the US.
  • Bars and pubs: OpenAI doesn’t allow alcohol ads outside the US.
  • Beauty products sold on therapeutic claims: OpenAI doesn’t allow health claims outside the US.
  • Businesses without a website: the test needs a page that can record the sale.

Source: OpenAI’s eligibility table for regulated areas, as of 27 October 2026. Restaurants can test food-led offers with no drinks in the ads; real estate agents can advertise appraisals, never a specific property; gyms can’t make weight-loss, body-shape or health claims.

Pricing

Every price, up front.

The plans

Plans built from your numbers

One plan
A$149
Any two plans
A$249
All three plans
A$349

Incl. GST, paid once. No subscription unless you add the monthly list.

  • Pick any mix: Meta ads plan, Google Ads plan or ChatGPT ads test plan
  • Each plan has 12 sections, built from your quiz answers
  • A private web page, a PDF and an AI-ready version of each
  • Targets, campaigns, ads, a 90-day calendar and the rules for your industry
  • About 30 minutes a week or less per plan, after a one-off setup
  • Arrives within one business day by private link
  • Add another plan later for A$100, the difference
Start with the free quiz

The quiz builds your plans, so every plan starts there.

Plan + account audit

Your Meta plan, checked against your live numbers

A$399 incl. GST, one-off

With two or three plans, the audit adds A$250. The Meta plan must be one of them.

  • Everything in the Meta ads plan
  • An audit of your Ads Manager exports and your sales or enquiry numbers: what we found, with the numbers
  • A dated fix list built into your plan, and what to leave alone
  • A re-audit after 30 days: what changed since your audit
  • For businesses already running Meta ads. Upload your exports, about 10 minutes. No account access, no sales calls
  • If your audit doesn’t find at least three changes worth making, you get a full refund.
Start with the free quiz

Meta only for now. Offered in your check-up if you already run Meta ads. Bought the plan already? Add the audit later for A$250, the difference. It finds the problems and sets out the fixes; it can’t promise results.

Optional add-on

Monthly action list

A$49 a month, incl. GST

  • One price covers every plan you own
  • The changes to make each month because of what changed on Meta, Google or in ChatGPT ads, matched to your plans
  • Billed at checkout, then monthly. Pause or cancel any time

It’s a separate tick box at checkout, off unless you choose it. The plans work without it.

  • Secure checkout by Stripe. We never see or store your card details.
  • Arrives within one business day by private link, with a PDF.
  • Tax invoice emailed. Every price includes GST.
  • Not right? We fix it, replace it or refund you. Refund policy
  • Questions first? hello@offretainer.com. We reply within one business day.

Pay by Visa, Mastercard, American Express, Apple Pay or Google Pay.

Your ad budget is paid to Meta, Google or OpenAI directly, never to us. A ChatGPT ads test needs at least A$350 (A$25 a day for 14 days).

Questions about the ChatGPT ads test plan

Can you promise results from ChatGPT ads?

No, and nobody can yet. Ads in ChatGPT are a pilot in Australia, with no published benchmarks. This plan sets up a small, safe test and shows you how to judge it on sales in your own store or CRM.

What do I pay OpenAI?

A ChatGPT ads test needs at least A$350 (A$25 a day for 14 days), paid to OpenAI. OpenAI’s minimum is an average over seven days, and one day can spend up to twice it. Your plan sets a fixed total for the test and a stop rule, so you know the most you can spend before you start.

What if my break-even is below OpenAI’s suggested bid?

You still test, from day 1. OpenAI’s suggested bid of US$3–5 a click is a starting suggestion, not the price, and nobody has reliable averages yet. Your plan caps your maximum bid at your break-even cost per click, so a click never costs more than it’s worth. If the test has spent less than a quarter of its budget by day 7, ChatGPT won’t sell you clicks at that price yet: pause it and try again next month.

Can my ChatGPT ads test run over Black Friday or Christmas?

Yes. The test starts on the first weekday after your plan arrives, peak season included. If it runs through Black Friday or Christmas, your plan shows you how to read it: judge it on cost per sale against your break-even, not against a normal week, and read it again in a normal week from 4 January.

Do I need an OpenAI ads account?

Yes. OpenAI lists its self-serve Ads Manager, still in beta, as available in Australia, and your plan’s setup section walks you through it. You don’t need to pay anyone for access, and we never need access to your account.

Why isn’t the ChatGPT ads test plan available for my business?

Because of OpenAI’s rules. Outside the US, OpenAI doesn’t allow ads for health, legal services, financial planning or alcohol, and allows mortgage ads only from a small group of approved advertisers. So health practices, lawyers, mortgage brokers, SMSF-focused accountants, bars and pubs, and beauty products sold on therapeutic claims can’t use the ChatGPT ads test plan yet. It also needs a website that can record the sale.

What if my plan says wait?

Your plan says wait only if your tracking can’t see the sale, your current ads don’t pay for themselves, or your test budget is below OpenAI’s minimum of A$350 for a 14-day test. Your free check-up shows where you stand before you pay. If your full plan, worked out again from your after-checkout answers, says wait, it gives you the steps to get ready and the test to run once you are. Our normal refund policy applies.

How current are the facts in the ChatGPT ads test plan?

They’re as of 27 October 2026, and every plan shows the date. We check OpenAI’s help pages at least once a month, and when a fact changes we update the facts in every plan that’s still within its 12 months of access.

Is Off Retainer part of OpenAI?

No. Your plan is built and checked by Off Retainer alone, from your answers and the platform’s published help pages.

Every fact, with its source: ChatGPT ads in Australia: what to check before you spend.

The other plans

Same quiz, other channels.

  • Available

    Meta ads plan

    Facebook and Instagram

    Campaigns, ads, audiences and the settings to change on Facebook and Instagram, built from your margin, budget and goals.

    Your week 30 min

    Ad budget: Your choice, paid to Meta directly.

    About the Meta ads plan

  • Available

    Google Ads plan

    Google Search and Shopping

    The campaign type that fits your business, the searches to bid on and the ones to block, the settings to switch off and what to bid.

    Your week 20 min

    Ad budget: Your choice, paid to Google directly. Your plan shows the monthly amount your clicks need.

    About the Google Ads plan

Find out what a click is worth to your store.

Three minutes, free. Your check-up works out your break-even cost per click and shows how your test would run, before you pay anything.

Take the free 3-minute quiz

Free quiz and check-up. No card needed. Questions? Email us.