How it works
Answer the quiz. Read the diagnosis. Run the plan.
Your plan is built from your answers: your margin or customer value, your budget, your goal and how you run ads today. Then you run it yourself, in a routine designed to fit about 30 minutes a week.
Your week, off retainer
Monthly agency retainer (crossed out)
| Task | Minutes |
|---|---|
| Check three numbers | 5 min |
| Stop or keep each ad | 10 min |
| Add one or two new ads | 10 min |
| Read replies and leads | 5 min |
| Total | 30 min |
The steps
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Take the quiz
The quiz is the intake form for your plan. It asks about your business, your website and booking or store platform, your offer, what a customer is worth to you, your monthly ad budget, your experience, and how you run ads now, including whether you follow Meta’s recommendations or an AI chatbot’s setup.
Online stores also give order value, margin, shipping cost and their store stage, so the plan can work out the break-even point.
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Read your free diagnosis
Your answers are checked against the usual causes of underperforming Meta ads for your type of business. Each cause is marked Likely, Worth checking or Unlikely, with what’s happening, how to spot it and the fix.
You also see the key numbers from your answers. For an online store that includes break-even cost per purchase and break-even ROAS.
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Get your plan
Your plan starts from our in-depth plan for your industry. Our own calculations set your targets, budget split, campaigns, offer, audiences and 90-day calendar from your answers. Parts of it, such as your ad angles, are written with AI from our rules and your numbers. Every plan is checked against your answers before it’s sent.
It arrives within one business day: a private web page, a PDF and an AI-ready version with a ready-made prompt.
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Do the one-off setup
Foundations and tracking, at the depth your experience needs: your business portfolio and ad account, Page and Instagram links, the pixel and Conversions API for your platform, and the checks to run before you spend a dollar.
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Run your week
Check three numbers against your targets. Switch off ads past your stop rule. Add new ads from your shot list and hook bank on a set rhythm. Read replies and log lead quality. That’s it.
Online stores add an hour every second week making new ads, because stores need fresh creative more often than most businesses.
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Keep it current
Meta changes its settings, defaults and rules often. The monthly action list tells you the specific changes to make to your own setup because of what changed that month. Billed monthly from the day you buy; pause or cancel any time.
Inside the plan
The 12 sections, in the order you use them
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Your plan at a glance
Your goal, budget split, the campaigns to run, the targets to expect and your 30-minute week, on one page.
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Why your ads aren’t delivering
The usual causes for your type of business, with the ones your answers point to marked.
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One-off setup (2–3 hours)
Foundations and tracking for your website platform and booking or store system, at the depth your experience needs.
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Your campaigns
Exact build steps and settings for your budget and goal, including which result to optimise for.
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Your ads
Your offer, ad angles written for your business, a hook bank, a phone-shot list and filled copy templates.
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Your audiences
Location and radius, audience suggestions, customer lists, retargeting and exclusions.
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Your 30-minute week
The weekly routine and a scorecard with your numbers: when to stop an ad, keep it or scale it.
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Your next 90 days
Your industry’s Australian calendar, starting from the month you buy.
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Fixes for your website
The top changes from a review of your site, so the click has somewhere good to land.
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Rules for your industry
The advertising rules that apply to you: consumer law, alcohol, legal, health and Meta’s own policies.
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When something goes wrong
What to do when ads don’t deliver, costs climb, leads are junk, an ad is rejected or the account is restricted.
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Use this with your AI
An AI-ready version of your plan and a ready-made prompt, so your own AI assistant works from your numbers.
Plus an appendix: a glossary, a screenshot index and a benchmarks note for your industry. Published benchmarks are mostly US vendor data, so the note labels each one by source and country, and your targets come from your own numbers.
Sample pages
What it looks like
Sample pages from a plan for a made-up online store. The store and its numbers are invented for the sample.
Read the full sample planQuestions about how it works
What does the quiz ask?
Your type of business, website and booking or store platform, your offer and price, what a customer is worth to you (or your margin, order value and shipping for an online store), your monthly ad budget, how you run ads now, and what has or hasn’t worked. It takes about three minutes.
What happens after I buy?
We email you a private link to your plan, within one business day of buying. It opens in your browser on phone or desktop, and comes with a PDF and an AI-ready version.
Is my plan written by AI?
Partly, and on a short lead. Parts of each plan are written with AI from our own rules and the numbers in your answers, such as your ad angles in your business’s words. AI doesn’t make up the advice or guess the numbers: every rule comes from our industry plans, every number is worked out from your answers by our own calculations, and every plan is checked against your answers before it’s sent.
What if I’ve never run Meta ads?
The quiz asks how experienced you are. Beginners get the full one-off setup, step by step: business portfolio, ad account, Page and Instagram, tracking and verification. If you already advertise, setup becomes a checklist.
Why only about 30 minutes a week?
Because more fiddling makes Meta’s results worse. Significant edits, such as adding a new ad, changing the targeting or pausing for a week or more, can send an ad set back into learning. Your plan gives you a short routine with clear stop, keep and scale rules, so you change things on purpose and leave the rest alone.
Can I share my plan?
Inside your business, yes: the licence covers you and the staff and contractors who run your business’s ads. Passing it on outside the business, publishing it or reselling it isn’t allowed. See the terms.
Before you buy
Who you’re buying from
A small Australian business that runs Meta ads for its own online brands and venues every week. Here’s everything you can check.
A registered company
Off Retainer is a business name of Pique Your Interest Pty Ltd, ABN 79 696 987 425. Check it on ABN Lookup.
A person answers
Email hello@offretainer.com. We reply within one business day, Monday to Friday, Australian Eastern time.
A promise in writing
Not right? We fix it, replace it or refund you. Your Australian Consumer Law rights always apply.
The audit guarantee. If your audit doesn’t find at least three changes worth making, you get a full refund. Refund policy
Our standards
- No promised results.
- No access to your ad account.
- Every price up front, incl. GST.
- No countdowns, no “spots left”.
Find out what’s holding your ads back.
Three minutes, free, and the diagnosis is worked out from your own answers. Your full plan is A$149 incl. GST if you want it.
Free quiz and check-up. No card needed. Questions? Email us.