Pricing

One plan A$149. Any two A$249. All three A$349.

One payment for plans built from your numbers, in any mix. Already running Meta ads? Add an audit of your live account. An optional monthly action list keeps every plan you own current. Every price is in Australian dollars and includes GST, and your ad budget is paid to Meta, Google or OpenAI directly.

Built for businesses spending A$500–5,000 a month on Meta. Spending less or more? Your free check-up tells you honestly how the plan fits, and when the plan + account audit is the better choice.

The top of a real plan page for a made-up store: the plan title, the section tabs and the 30-minute weekly checklist.
Real plan page · made-up store

The plans

Plans built from your numbers

One plan
A$149
Any two plans
A$249
All three plans
A$349

Incl. GST, paid once. No subscription unless you add the monthly list.

  • Pick any mix: Meta ads plan, Google Ads plan or ChatGPT ads test plan
  • Each plan has 12 sections, built from your quiz answers
  • A private web page, a PDF and an AI-ready version of each
  • Targets, campaigns, ads, a 90-day calendar and the rules for your industry
  • About 30 minutes a week or less per plan, after a one-off setup
  • Arrives within one business day by private link
  • Add another plan later for A$100, the difference
Start with the free quiz

The quiz builds your plans, so every plan starts there.

Plan + account audit

Your Meta plan, checked against your live numbers

A$399 incl. GST, one-off

With two or three plans, the audit adds A$250. The Meta plan must be one of them.

  • Everything in the Meta ads plan
  • An audit of your Ads Manager exports and your sales or enquiry numbers: what we found, with the numbers
  • A dated fix list built into your plan, and what to leave alone
  • A re-audit after 30 days: what changed since your audit
  • For businesses already running Meta ads. Upload your exports, about 10 minutes. No account access, no sales calls
  • If your audit doesn’t find at least three changes worth making, you get a full refund.
Start with the free quiz

Meta only for now. Offered in your check-up if you already run Meta ads. Bought the plan already? Add the audit later for A$250, the difference. It finds the problems and sets out the fixes; it can’t promise results.

Optional add-on

Monthly action list

A$49 a month, incl. GST

  • One price covers every plan you own
  • The changes to make each month because of what changed on Meta, Google or in ChatGPT ads, matched to your plans
  • Billed at checkout, then monthly. Pause or cancel any time

It’s a separate tick box at checkout, off unless you choose it. The plans work without it.

  • Secure checkout by Stripe. We never see or store your card details.
  • Arrives within one business day by private link, with a PDF.
  • Tax invoice emailed. Every price includes GST.
  • Not right? We fix it, replace it or refund you. Refund policy
  • Questions first? hello@offretainer.com. We reply within one business day.

Pay by Visa, Mastercard, American Express, Apple Pay or Google Pay.

Your ad budget is paid to Meta, Google or OpenAI directly, never to us. A ChatGPT ads test needs at least A$350 (A$25 a day for 14 days).

Every price, in full

Every combination, before you start.

No setup fees, no surprise charges and no prices hidden behind a call. Below: what you pay us, and what you pay the ad platforms, which never comes through us.

What you pay us

Every Off Retainer price, in Australian dollars, including GST
What you buyPrice incl. GST
Plans
One planMeta, Google or ChatGPT ads test A$149
Any two plansAny mix A$249
All three plansEvery plan A$349
With the account audit (Meta only)
Meta ads plan + account audit A$399
Any two plans + account auditThe Meta plan must be one of them A$499
All three plans + account auditThe Meta plan must be one of them A$599
Later, or as you go
Add another plan laterThe difference to the next price up A$100
Add the audit to a Meta plan you ownThe difference A$250
Monthly action listOptional. One price covers every plan you own A$49 a month

Paid once, except the monthly list. The monthly list is billed from the day you buy it, then monthly, until you pause or cancel.

What you pay the ad platforms

Your ad budget is separate from our price. You pay it to each platform directly, and you control it.

  • MetaYour choice. Your plan is built around the budget you enter in the quiz.
  • GoogleYour choice. Your plan shows the monthly amount your clicks need, and says plainly if your budget is too thin.
  • OpenAIAt least A$350 for a 14-day test: OpenAI’s minimum is A$25 a day. Your plan sets a fixed total.

How you pay

What every plan includes

  • Your free quiz and free diagnosis come first. It says which plans fit your business. You buy only the plans you want.
  • One payment: A$149 for one plan, any two A$249, all three A$349, incl. GST. No subscription unless you tick the monthly action list.
  • Each plan as a private web page, a PDF and an AI-ready version, within one business day of buying.
  • Add another plan later for A$100, the difference to the next price up. It appears under the same private link.
  • A tax invoice showing GST.

The add-on

How the monthly list works

  • A$49 a month incl. GST, billed from the day you buy, then on the same date each month. No free period.
  • One price covers every plan you own, however many that is.
  • Each month: the specific changes to make to your setup because of what changed on Meta, Google or in ChatGPT ads, matched to your plans.
  • Works with any plan, any mix, and the plan + account audit.
  • Pause it for a month or two, or cancel, any time, in one click from your plan’s page. Pausing skips those months’ charges; cancelling stops future charges. The plan you bought stays yours.

Plan + account audit

What the audit adds

Printed reports with highlighter marks beside a laptop showing a chart.
  • For businesses already running Meta ads. It covers Meta only for now. Your free check-up offers it when your answers show current Meta ad spend.
  • You upload your Ads Manager exports (the last 30 days and the 30 before) and your store sales or enquiry totals. The upload page walks you through it, about 10 minutes. No account access, no sales calls.
  • We check your numbers against your plan: ad sets your budget can’t feed, the event you optimise for, cost per result against break-even, Meta’s ROAS against your MER, frequency, creative, boosted posts and more.
  • Your plan gains an audit section: what we found, with the numbers; a dated fix list linked to your plan; and what to leave alone.
  • Thirty days later we invite you to re-upload and add “What changed since your audit”. It describes the change; it can’t prove what caused it.
  • If your audit doesn’t find at least three changes worth making, you get a full refund. A change worth making is a finding your audit marks Fix first or Fix soon. The promise is about what the audit finds, not about your results.

Your data

What you upload, and what we keep

  • Reports of your ad performance and sales totals only. Files with customer details (names, emails, phone numbers) are rejected and not kept.
  • We keep the totals and our findings with your plan. The files themselves are deleted once your audit is worked out, and always within 30 days.
  • The audit finds the problems and sets out the fixes. Like the plan, it can’t promise results.
  • The plan + account audit is A$399 incl. GST. With two or three plans, the audit adds A$250, and the Meta plan must be one of them. Plan buyers can add it later for A$250, the difference.

How we handle your data

Our promise

If the plan isn’t right, we fix it.

If your plan isn’t tailored to the answers you gave, is materially wrong, or doesn’t arrive, we’ll fix it, replace it or refund you.

Change your mind before your plan arrives and we refund you in full. Because a plan is a digital product made for you, there are no change-of-mind refunds once it’s delivered. Ad results depend on your product, offer, website, budget and market, so nobody can guarantee them, and we don’t. Your rights under the Australian Consumer Law always apply.

The ChatGPT ads test plan is a test, not a performance plan. Your free check-up works out your break-even cost per click and shows how your test would run, before you pay.

The audit guarantee

If your audit doesn’t find at least three changes worth making, you get a full refund. A change worth making is a finding your audit marks Fix first or Fix soon: something in your account, measured against your plan’s own numbers, worth changing now. We check every audit against this before it’s sent. If it applies, we refund the full A$399 you paid for the plan + account audit (or the A$250 you paid to add the audit to a plan you’d bought, or A$350 if you bought the audit with two or three plans: the audit plus the Meta plan’s part of the price) and email you to say so, and you keep your plans and your audit. You don’t need to ask. If you think we’ve counted wrong, tell us within 30 days of getting your audit: we give you the benefit of the doubt and answer within 2 business days.

It’s a promise about what the audit finds, not about what your ads do next. It covers the Meta account audit only.

Read the refund policy

Compared with an agency

Different jobs, different prices.

An agency retainer pays a team to run your ads every month. This pays for a plan you run yourself. Both are fair choices; they suit different owners.

Off Retainer compared with an agency retainer
Off Retainer Agency retainer
What you payA$149 once. Optional A$49 a month. Both incl. GST.A monthly management fee, set by the agency, on top of your ad spend.
Who runs the adsYou, in about 30 minutes a week, from a written plan.The agency's team.
Built fromYour margin, budget, goals and the answers you give.The agency's process and your briefing.
Measured againstYour break-even point and your own sales, bookings or clients.Whatever reporting you agree with the agency.
CommitmentNone. Pause or cancel the monthly list any time.Set by the agency's contract.
What you keepThe plan, the know-how and the routine.Your account and data, if it's set up in your name. Check.
Best forOwners who want control and can spare half an hour a week.Businesses that want someone else to do all of it.

Weighing it up? Read an honest comparison of running Meta ads yourself and hiring an agency.

Pricing questions

Are the plan prices one-off payments?

Yes. A$149 for one plan, any two A$249, all three A$349, incl. GST, paid once. Each plan comes as a private web page, a PDF and an AI-ready version. There’s no subscription unless you choose the monthly action list.

How do the prices for two or three plans work?

By how many plans you buy, in any mix: A$149 for one plan, any two A$249, all three A$349, incl. GST. Your free check-up says which plans fit your business. Only the plan for the ads you lead with is ticked for you, and only when your answers support it. You tick any others yourself.

Can I add a plan later?

Yes, for A$100 incl. GST, the difference to the next price up. The link is on your plan’s page. We ask that plan’s questions, build it, and it appears under the same private link.

What is the monthly action list?

An optional add-on at A$49 a month incl. GST, and one price covers every plan you own. Each month you get the specific changes to make to your own setup because of what changed on Meta, Google or in ChatGPT ads that month, matched to your plans. Lists arrive on the first business day of each month, and your first one comes on the next list day after your plan arrives. It’s billed monthly from the day you buy, works with either the plan or the plan + account audit, and you can pause it for a month or two, or cancel it, any time.

Do I need the monthly action list?

No. The plan works on its own. The monthly list is for owners who want their setup kept current as the platforms change their settings, defaults and rules.

How do I pay, and is it secure?

By card (Visa, Mastercard or American Express), Apple Pay or Google Pay, through Stripe’s secure checkout. We never see or store your card details. You get a tax invoice by email, and every price includes GST.

When do I get my plan?

Within one business day of buying. We email you a private link to your plan, with a PDF and an AI-ready version. The link works for at least 12 months, and the PDF is yours to keep. Your free diagnosis is instant. If your plan hasn’t arrived in that time, email hello@offretainer.com and we’ll sort it out.

Does the price include my ad spend?

No. Your ad budget is paid to Meta, Google or OpenAI directly and stays under your control. Each plan is built around the budget you enter. A ChatGPT ads test needs at least A$350 (A$25 a day for 14 days), paid to OpenAI.

Do prices include GST?

Yes. Every price on this site is in Australian dollars and includes GST.

What is the plan + account audit?

Your Meta ads plan, plus an audit of your live Ads Manager and sales (or enquiry) numbers: what we found, with the numbers; a dated fix list built into your plan; what to leave alone; and a re-audit after 30 days. It costs A$399 incl. GST, or A$250 on top of the price of two or three plans that include the Meta plan. It covers Meta ads only for now, and it’s offered only to businesses already running them, because it needs your own data.

Is there a guarantee on the audit?

Yes. If your audit doesn’t find at least three changes worth making, you get a full refund. A change worth making is a finding your audit marks Fix first or Fix soon: something in your account, measured against your plan’s own numbers, worth changing now. If the guarantee applies, we refund the full A$399 you paid for the plan + account audit (or the A$250 you paid to add the audit to a plan you’d bought, or A$350 if you bought the audit with two or three plans) and email you to say so, and you keep your plans and your audit. You don’t need to ask. If you think we’ve counted wrong, tell us within 30 days of getting your audit: we give you the benefit of the doubt and answer within 2 business days. It’s a promise about what the audit finds, not about your results. See the refund policy.

What do I upload for the audit, and what happens to it?

Ads Manager exports (CSV or Excel) for the last 30 days and the 30 before, at ad set and ad level, plus your store’s sales by day or two totals you type in (services type in enquiries and new customers). We never accept customer details: a file with names, emails or phone numbers is rejected and not kept. We keep the totals and findings with your plan, and delete the files once your audit is worked out, always within 30 days. See the privacy policy.

I bought the plan. Can I add the audit later?

Yes, for A$250, the difference. The upgrade link is on your plan’s page, and we email it 30 days after your plan arrives. You’ll need at least 30 days of your own Meta ads data.

Will the audit improve my results?

It finds problems in your account and sets out the fixes, in order, against your plan’s own numbers. It can’t promise what your ads do next: your offer, market and Meta’s own changes move the numbers too. The 30-day re-audit describes what changed; it doesn’t claim the fixes caused it. The audit guarantee covers what the audit finds (at least three changes worth making), not what your ads do.

Can I get a refund?

If your plan isn’t tailored to your answers, is materially wrong, or doesn’t arrive, we’ll fix it, replace it or refund you. Change your mind before your plan arrives and we refund you in full; there are no change-of-mind refunds once it’s delivered. On the plan + account audit: If your audit doesn’t find at least three changes worth making, you get a full refund. Your rights under the Australian Consumer Law always apply. Read the refund policy.

What if my ChatGPT ads test plan says wait?

Your plan says wait only if your tracking can’t see the sale, your current ads don’t pay for themselves, or your test budget is below OpenAI’s minimum of A$350 for a 14-day test. Your free check-up shows where you stand before you pay. If your full plan, worked out again from your after-checkout answers, says wait, it gives you the steps to get ready and the test to run once you are. Our normal refund policy applies.

Do you share my details with Meta?

Only to measure our own ads. When you finish the quiz or buy, we tell Meta and Google that it happened, with a hashed (coded) copy of your email address. We never send them your name, your business name, your answers or your plan, and we never sell your details. You can opt out in the cookie notice, or email us. See the privacy policy.

Before you buy

Who you’re buying from

A small Australian business that runs Meta ads for its own online brands and venues every week. Here’s everything you can check.

A registered company

Off Retainer is a business name of Pique Your Interest Pty Ltd, ABN 79 696 987 425. Check it on ABN Lookup.

A person answers

Email hello@offretainer.com. We reply within one business day, Monday to Friday, Australian Eastern time.

A promise in writing

Not right? We fix it, replace it or refund you. Your Australian Consumer Law rights always apply.

The audit guarantee. If your audit doesn’t find at least three changes worth making, you get a full refund. Refund policy

Our standards

  • No promised results.
  • No access to your ad account.
  • Every price up front, incl. GST.
  • No countdowns, no “spots left”.

Who’s behind Off Retainer, and how we build your plan

Find out what’s holding your ads back.

Three minutes, free, and the diagnosis is worked out from your own answers. Your full plan is A$149 incl. GST if you want it.

Take the free 3-minute quiz

Free quiz and check-up. No card needed. Questions? Email us.